The Washington Post mentions (in passing) that Apple will design an iAd for you, if you've got $50,000-$100,000 spare.
I think that's a testament to how serious they are about this being different, and successful, that they're setting themselves up as a pseudo ad agency for this. And the prices they're charging (for ads and the design of them) send a strong signal too about the quality they expect to deliver.
I'm naive enough to find some joy that (although this is advertising we're talking about) someone is trying to bring good design and good content to this wretched wasteland of digital advertising.
